Who says you shouldn't play favorites?
See what it takes to reach #MemberFave status.
The program recognizes select merchants across the country where Card Members visit again and again. Every year, we tally up where American Express Cards are used most, and Card Member Favorites are the ones that come out on top.
Card Member Favorite merchants are outstanding, so we make sure they stand out with special storefront and online signage and a unique distinction on the Shop Small® Map.
If you are a 2017 Card Member Favorite, enter the access code you received in your congratulations packet to access free, exclusive Member Favorite materials. Use this material to share the news and help welcome new and existing customers.
Place your Member Favorite signage where customers can see it and take advantage of free exclusive marketing tools to spread the word. Make the most of your Member Favorite status and let everyone know you're a #MemberFave.
Download the assets below and proudly display your accomplishment, because when people see that American Express Card Members prefer your business, it gives potential customers another reason to choose you.
In-store posters for your storefront to help attract customers
Digital signage (like e‑decals) for your website, and an announcement email for your customers
Sample social posts to share the #MemberFave news with followers
The American Express Card Member Favorite program recognizes select American Express Card accepting merchants that are favored businesses based on Card Member spend patterns. Spend patterns at these businesses compare favorably to other businesses of similar size in their industry and geographic area. The selection process looks at historic Card Member purchase data without factoring in customer feedback or quality of service.
American Express Card Member Favorites:
American Express may adjust these qualifications in the future.
Merchants are identified as American Express Card Member Favorites based on Card Member spend patterns during the selection period comparing businesses that are similar in size, industry and geographic area. The selection criteria evaluates American Express volume over a 12-month period, number of American Express transactions, average American Express transaction size, repeat American Express Card purchases, number of unique American Express Cards used at the business and a low number of chargebacks and/or disputes.
The American Express Member Favorite list is refreshed on an annual basis. It will be refreshed again in 2018.
When Card Members see that a business is an American Express Card Member Favorite, they know that other American Express Card Members, like them, have chosen to use their Card at this establishment and that these Card Members "favor" that business and visit again and again.
Card Members can look for the Card Member Favorite decal in the establishments' windows, by the register, and online on their websites. Member Favorite merchants also have a special designation on the Shop Small Map and Online directory.
continue to welcome more Card Members with the help of the free advertising resources found below.
Start by taking advantage of these three ways to get connected to customers
looking for businesses like yours.
Put your business in front of
potential customers with a listing on the
Shop Small® Map.1
Help drive sales by displaying signage
that shows potential customers you
want their business.2
Reach more customers
with Free Online Ads on high-traffic
You are about to download a zip file of your free marketing materials. For an optimized download experience, please visit the website on your desktop.
Member Favorite businesses should have received a congratulations communication with an access code to receive complimentary marketing materials. If you claimed a congratulations packet, the code can be found in the mailed brochure, too. Check your inbox and your mailbox!
Request it by emailing firstname.lastname@example.org.