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The Meadow

Card Member Favorite since 2016

The 2017 American Express®
Card Member Favorites
are Here

Who says you shouldn't play favorites?

See what it takes to reach #MemberFave status.

Card Member Favorite

What is a Card Member Favorite?

The program recognizes select merchants across the country where Card Members visit again and again. Every year, we tally up where American Express Cards are used most, and Card Member Favorites are the ones that come out on top.


Why do you want to be one?

Card Member Favorite merchants are outstanding, so we make sure they stand out with special storefront and online signage and a unique distinction on the Shop Small® Map.

Did Your Business Make the List?

If you are a 2017 Card Member Favorite, enter the access code you received in your congratulations packet to access free, exclusive Member Favorite materials. Use this material to share the news and help welcome new and existing customers.

Incorrect code. Try again

Where is my access code?

American Express® Card Member Favorite Frequently Asked Questions

What is the American Express Card Member Favorite program?

The American Express Card Member Favorite program recognizes select American Express Card accepting merchants that are favored businesses based on Card Member spend patterns. Spend patterns at these businesses compare favorably to other businesses of similar size in their industry and geographic area. The selection process looks at historic Card Member purchase data without factoring in customer feedback or quality of service.

What merchants are eligible to be chosen as American Express Card Member Favorites?

American Express Card Member Favorites:

  • Have less than $5 million in American Express volume over a 12 month period
  • Have less than 25 locations
  • Have accepted American Express Cards for at least 18 months
  • Are not a franchisee
  • Are in the Restaurant, Retail, or Services industries

American Express may adjust these qualifications in the future.

How can my business be chosen as an American Express Card Member Favorite?

Merchants are identified as American Express Card Member Favorites based on Card Member spend patterns during the selection period comparing businesses that are similar in size, industry and geographic area. The selection criteria evaluates American Express volume over a 12-month period, number of American Express transactions, average American Express transaction size, repeat American Express Card purchases, number of unique American Express Cards used at the business and a low number of chargebacks and/or disputes.

How often is the American Express Card Member Favorite list refreshed?

The American Express Member Favorite list is refreshed on an annual basis. It will be refreshed again in 2018.

What do American Express Card Member Favorites mean to Card Members?

When Card Members see that a business is an American Express Card Member Favorite, they know that other American Express Card Members, like them, have chosen to use their Card at this establishment and that these Card Members "favor" that business and visit again and again.

How do Card Members find 2017 American Express Card Member Favorites?

Card Members can look for the Card Member Favorite decal in the establishments' windows, by the register, and online on their websites. Member Favorite merchants also have a special designation on the Shop Small Map and Online directory.


If you're not a Card Member Favorite yet,

continue to welcome more Card Members with the help of the free advertising resources found below.

Attract potential customers all year round with free advertising for your business, simply
because you accept American Express® Cards.

Start by taking advantage of these three ways to get connected to customers
looking for businesses like yours.

  • Get on the Map

    Get on the Map

    Put your business in front of
    potential customers with a listing on the
    Shop Small® Map.1

  • Browse Signage

    Browse Signage

    Help drive sales by displaying signage
    that shows potential customers you
    want their business.2

  • Create Free Online Ads

    Create Free Online Ads

    Reach more customers
    with Free Online Ads on high-traffic

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Where is my access code?

Member Favorite businesses should have received a congratulations communication with an access code to receive complimentary marketing materials. If you claimed a congratulations packet, the code can be found in the mailed brochure, too. Check your inbox and your mailbox!

Didn't receive your congratulations packet?

Request it by emailing