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Your source for attracting
the customers you want

All for free, simply because you accept American Express® Cards.

Your source for attracting the customers you want

Turning Points Podcast

A six-episode series from American Express where you can hear small business owners share inspiring stories of entrepreneurship.

Subscribe & Listen


What is an American Express®
Card Member Favorite?

It's a business that Card Members choose again and again, which makes it a business you want to be.

Your source for attracting the customers you want

61% of consumers report they're more likely to make a purchase from a small business when they see on the storefront that their payment method is accepted2

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Thanks for making Small Business Saturday® an unforgettable day

Eight years ago, in dedication to seeing small businesses thrive, we created Small Business Saturday to help businesses like yours get more customers. Over time, it has grown into a movement, and we've encouraged people to Shop Small by helping them discover new businesses, create grassroots events in local neighborhoods and even develop a national campaign to amplify support.

Small Business Saturday may be over for 2017, but the Shop Small movement lives on. Did you know we could recommend your business to our Card Members for free all year round, simply because you accept American Express?

In 2016, over 12 million people received recommendations on where to shop.*

So start attracting those customers today!

*Based on Amex recommendations made throughout 2016. Amex cannot guarantee your business will appear in a search on the Shop Small Map. Merchants are displayed via the American Express Shop Small® Map,, and email.

Attract potential customers all year round with free advertising for your business, simply
because you accept American Express® Cards.

Start by taking advantage of these ways to get connected to customers
looking for businesses like yours.

  • Get on the Map

    Get on the Map

    Put your business in front of
    potential customers with a listing on the
    Shop Small® Map.1

  • Browse Signage

    Browse Signage

    Help drive sales by displaying signage
    that shows potential customers you
    want their business.2